Krakow Film Foundation was launched in 2003 on the initiative of festival director Krzysztof Gierat by Apollo Film Institution to organise Krakow Film Festival and other events connected with cinema.

Krakow Film Foundation deals with the comprehensive promotion of Polish films abroad, together with three projects carried out in cooperation with Polish Film Institute: Polish Docs, Polish Shorts and Polish Animations. The area of the Foundation’s activity in this regard includes, among others, organising reviews of Polish cinema and coordinating stalls at the most important festivals and film markets, preparing and issuing promotional DVDs containing the compilation of Polish productions, preparing and coordinating the delegations of Polish filmmakers and producers at film festivals abroad.

Since 2016, film promotion is also accompanied by sales under the name KFF Sales&Promotion, which is a natural development of the Foundation’s former activities.

Krakow Film Foundation has organised My Street Films in Poland since 2015.